SIR ISAAC
CASE STUDIES
Sir Isaac believes if it can’t ultimately be monetized, it probably isn’t worth doing. In other words, building the brand and building the business are one and the same.

We look for those opportunities to differentiate a client’s business and then help give our clients the courage to pursue these opportunities.

While that can, and does, take the form of creative execution across channels, it has also driven significant changes in pricing and offer strategy, the creation of acquisition and loyalty programs and facilitated employee engagement.

SIR ISAAC
CASE STUDIES
Sir Isaac believes if it can’t ultimately be monetized, it probably isn’t worth doing. In other words, building the brand and building the business are one and the same.

We look for those opportunities to differentiate a client’s business and then help give our clients the courage to pursue these opportunities.

While that can, and does, take the form of creative execution across channels, it has also driven significant changes in pricing and offer strategy, the creation of acquisition and loyalty programs and facilitated employee engagement.

SIR ISAAC
FINANCIAL
Sir Isaac’s roots in the financial services industry run deep. Ross’s first "real" job was as a teller for Maspeth Federal Savings in NYC and continued through college holding CSR positions at BayBank and Shawmut Bank in Boston.

After graduating college he spent several years honing his marketing skills at Fleet Financial before joining Digitas in the early ‘90s. While at Digitas, financial services experience included American Century Investments, American Express and JP Morgan. Later, at Mullen, Ross oversaw the agency’s relationships with HSBC and MassMutual.

Since founding Sir Isaac in 2008, the agency has worked with EverBank, Cinch Financial and was most recently AOR for HarborOne Bank, one of the largest mutual banks in the state of Massachusetts.

SIR ISAAC
FINANCIAL
Sir Isaac’s roots in the financial services industry run deep. Ross’s first "real" job was as a teller for Maspeth Federal Savings in NYC and continued through college holding CSR positions at BayBank and Shawmut Bank in Boston.

After graduating college he spent several years honing his marketing skills at Fleet Financial before joining Digitas in the early ‘90s. While at Digitas, financial services experience included American Century Investments, American Express and JP Morgan. Later, at Mullen, Ross oversaw the agency’s relationships with HSBC and MassMutual.

Since founding Sir Isaac in 2008, the agency has worked with EverBank, Cinch Financial and was most recently AOR for HarborOne Bank, one of the largest mutual banks in the state of Massachusetts.
SIR ISAAC
HARBOR ONE
HarborOne is among the largest publically traded mutual banks in the Northeast. Sir Isaac was hired as agency of record and responsibilities included branding, cross-channel acquisition marketing, in-branch branding and experiential marketing.

Our work strove to take the bank’s reputation for service and approachability among customers and make this more tangible among prospects.

Our work with CheckIT, Harbor One’s student checking product, brought a sense of reality and humor to the financial conversations typical between parents and kids while our holiday work heralded the core values and traits typical of the season – all day, everyday.
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SIR ISAAC
HARBOR ONE
HarborOne is among the largest publically traded mutual banks in the Northeast. Sir Isaac was hired as agency of record and responsibilities included branding, cross-channel acquisition marketing, in-branch branding and experiential marketing.

Our work strove to take the bank’s reputation for service and approachability among customers and make this more tangible among prospects.

Our work with CheckIT, Harbor One’s student checking product, brought a sense of reality and humor to the financial conversations typical between parents and kids while our holiday work heralded the core values and traits typical of the season – all day, everyday.
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SIR ISAAC
AGRICULTURE
Demonstrating our proficiency to dig deep and learn new industries, Sir Isaac has built a strong, credible vertical within the seed industry. Having worked with more than ten independent seed companies coast-to-coast as well as agricultural service providers such as AirScout and large scale equipment manufacturers such as Hagie.

Our work has spanned brand design and development, media strategy, planning and execution, cross-channel creative campaigns, offer strategy and program development. As well as content strategy and social media management and employee engagement.

SIR ISAAC
AGRICULTURE
Demonstrating our proficiency to dig deep and learn new industries, Sir Isaac has built a strong, credible vertical within the seed industry. Having worked with more than ten independent seed companies coast-to-coast as well as agricultural service providers such as AirScout and large scale equipment manufacturers such as Hagie.

Our work has spanned brand design and development, media strategy, planning and execution, cross-channel creative campaigns, offer strategy and program development. As well as content strategy and social media management and employee engagement.
SIR ISAAC
CHAMPION SEED
There is very little true brand differentiation in the seed industry. Most product lines, regardless of company ladder up to three or four national providers making it a highly commoditized space.

Sir Isaac began working with Champion Seed in 2013 as their primary and only marketing firm. Sir Isaac’s scope spanned brand architecture, marketing and offer-strategy, cross-channel campaign development and execution, including social chanels.

Over the past five growing seasons, Champion Seed has become one of the fastest growing companies in the agricultural seed industry with greater than 15% year-over-year growth.
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SIR ISAAC
CHAMPION SEED
There is very little true brand differentiation in the seed industry. Most product lines, regardless of company ladder up to three or four national providers making it a highly commoditized space.

Sir Isaac began working with Champion Seed in 2013 as their primary and only marketing firm. Sir Isaac’s scope spanned brand architecture, marketing and offer-strategy, cross-channel campaign development and execution, including social chanels.

Over the past five growing seasons, Champion Seed has become one of the fastest growing companies in the agricultural seed industry with greater than 15% year-over-year growth.
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SIR ISAAC
TRAVEL, TOURISM
& HOSPITALITY
The Sir Isaac team’s experience includes Delta AirLines, jetBlue and IHG. As an agency, Sir Isaac is agency of record for Destination Salem, working to build a destination brand that attracts vistors and travelers leveraging the city’s broad appeal beyond just witches and the supernatural.

Inviting visitors to “make their own magic,” while exploring the maritime history, contemporary shops and eateries and the culture of this charming New England town.

Sir Isaac is also agency of record for the Salem Inn, a unique boutique hotel located in the heart of Salem and has undertaken several projects to brand and improve the on-the-ground Salem experience.

SIR ISAAC
TRAVEL, TOURISM
& HOSPITALITY
The Sir Isaac team’s experience includes Delta AirLines, jetBlue and IHG. As an agency, Sir Isaac is agency of record for Destination Salem, working to build a destination brand that attracts vistors and travelers leveraging the city’s broad appeal beyond just witches and the supernatural.

Inviting visitors to “make their own magic,” while exploring the maritime history, contemporary shops and eateries and the culture of this charming New England town.

Sir Isaac is also agency of record for the Salem Inn, a unique boutique hotel located in the heart of Salem and has undertaken several projects to brand and improve the on-the-ground Salem experience.
SIR ISAAC
DESTINATION SALEM
It’s almost impossible to think about Salem Massachusetts without conjuring up thoughts of witches and the Halloween season. However, this seaside community holds much more in store year-round. And there lies the strength, and a challenge for tourism.

Sir Isaac has worked with Salem on multiple fronts. We’ve crafted a campaign that leverages the city’s mystical strengths while engaging and enticing visitors year-round and redesigned their general website as well as Haunted Happenings to be more responsive and leverage location services and more progressive functionality.

Our work has extended well beyond the realm of traditional and even digital advertising and marketing. We’ve become the city’s go-to-shop for everything from consistent on-the-ground branding to shaping an innovative, city-wide initiative for the homeless.
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SIR ISAAC
DESTINATION SALEM
It’s almost impossible to think about Salem Massachusetts without conjuring up thoughts of witches and the Halloween season. However, this seaside community holds much more in store year-round. And there lies the strength, and a challenge for tourism.

Sir Isaac has worked with Salem on multiple fronts. We’ve crafted a campaign that leverages the city’s mystical strengths while engaging and enticing visitors year-round and redesigned their general website as well as Haunted Happenings to be more responsive and leverage location services and more progressive functionality.

Our work has extended well beyond the realm of traditional and even digital advertising and marketing. We’ve become the city’s go-to-shop for everything from consistent on-the-ground branding to shaping an innovative, city-wide initiative for the homeless.
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SIR ISAAC
PRO BONO
Sir Isaac believes that giving back and being an active participant in our global community isn’t something that’s optional. We work closely with Mission of Hope International in Haiti, an organization who believes deeply that education eradicates poverty.

And, closer to Hope, we’ve worked closely with the city of Salem and the local merchant community to create “Change It.” A text to give alternative to panhandling that provides donors with local discounts and offers at participating merchants. Change It funds a range of interventions that help with immediate shelter needs and long term stability for the homeless in our city.

Our work with Salem High helped create awareness for an on-campus sustainability program that produces food through both traditional and innovative growing methodology.


SIR ISAAC
PRO BONO
Sir Isaac believes that giving back and being an active participant in our global community isn’t something that’s optional. We work closely with Mission of Hope International in Haiti, an organization who believes deeply that education eradicates poverty.

And, closer to Hope, we’ve worked closely with the city of Salem and the local merchant community to create “Change It.” A text to give alternative to panhandling that provides donors with local discounts and offers at participating merchants. Change It funds a range of interventions that help with immediate shelter needs and long term stability for the homeless in our city.

Our work with Salem High helped create awareness for an on-campus sustainability program that produces food through both traditional and innovative growing methodology.

SIR ISAAC
MISSION OF HOPE
Mission of Hope International provides hope for Haiti. Through eduction, food, medical care, communication and spiritual support, the organization is working to eradicate poverty and to create a better future for Haitian families.

To achieve this, the organization must attract both volunteers willing tovisit Haiti and share skills and talents as well as solicit financial support from donors here in the United States and abroad.

Sir Isaac has worked with Mission of Hope to evolve their non-profit brand and positioning, design effective donation and recruitment tactics as well as manage creative redesign and execution across digital and traditional channels.
Image CONTACT US

SIR ISAAC
MISSION OF HOPE
Mission of Hope International provides hope for Haiti. Through eduction, food, medical care, communication and spiritual support, the organization is working to eradicate poverty and to create a better future for Haitian families.

To achieve this, the organization must attract both volunteers willing tovisit Haiti and share skills and talents as well as solicit financial support from donors here in the United States and abroad.

Sir Isaac has worked with Mission of Hope to evolve their non-profit brand and positioning, design effective donation and recruitment tactics as well as manage creative redesign and execution across digital and traditional channels.
Image CONTACT US